Reject normal. Unlock RE:AL Health to
look, feel &
perform at your highest level





make the second half of life

even better than the first

A common struggle

As we age, our bodies undergo significant changes that can leave us feeling frustrated, exhausted, and less confident than ever before. 

You might have noticed that your energy levels are dwindling, your waistline is expanding, and your performance in all areas of life is beginning to suffer. 

Perhaps you’ve tried countless fads and quick fixes, only to be left disappointed and discouraged time and time again. 

Maybe you’ve been working hard to keep up a consistent exercise routine despite your busy schedule, but you’re not seeing the results you want.

It's Not Your Fault

The truth is, the generic fitness advice that worked for you in your 20s simply doesn’t cut it anymore. 

You need a solution that understands the unique challenges faced by high-achieving men and women in the prime of their lives – a solution that addresses not just your physical health, but your mental and emotional well-being too.

You deserve better than to settle for a life of mediocrity and decline

You deserve to feel invigorated, confident, and unstoppable, no matter your age. 

But to achieve this, you need a proven system that’s tailored to your specific needs and goals – a system that empowers you to take control of your health, your performance, and your legacy.

That’s where Perform for Life comes in.

The rE:AL Performance Method

Don't let age define you.
Look, feel and perform at your highest level at any age.

This powerful system empowers you to unlock your full potential, reclaim your peak physique, and take on any challenge with ease.

Perform for Life is more than just a fitness programme – it’s a lifestyle revolution for busy people who demand the very best from themselves. 

Built upon four essential pillars, Perform for Life is your key to unrivalled health, vitality, and success:


Movement mastery. Our incredibly simple RE:AL Athlete movement and training protocols help you develop the skill of moving well and moving often, without the need for long, tedious gym sessions. Sculpt a powerful, resilient physique that turns heads and inspires others, wherever you go.


Forget fad diets and calorie counting. We've cut through the noise to bring you a simple, intuitive approach to nutrition that optimises your body's performance without counting calories. Fuel yourself with the right foods at the right times, and experience the unstoppable energy and mental clarity you need to conquer your day.


Transform your sleep and stress response for optimal recovery. Our evidence-based techniques optimise your body's natural restorative processes, without relying on quick fixes or sleeping pills. Learn to craft the perfect sleep environment, develop powerful pre-sleep rituals, and build robust stress coping mechanisms. Wake up feeling truly refreshed and maintain your edge throughout even the most demanding days.


Cultivate unshakeable mental resilience and emotional intelligence. Our proven strategies help you develop a growth mindset and master self-awareness, without relying on superficial motivational tactics. Learn to regulate your emotions, embrace challenges, and reframe setbacks as opportunities for growth. Unlock your full potential and achieve breakthrough performance in every aspect of your life.

With RE:AL Performance Coaching You will..

Learn how to:

Eat better

Without dieting or feeling deprived.

Get active

No matter what shape you’re in now.

Achieve, and maintain, your goals

Even when life feels unpredictable.

Ditch the food rules

Dropping the fad diets and conflicting advice.

Build health and fitness into your life

Without it taking over.

So that you:

Lose the fat

You haven’t been able to shed for years.

Build physical strength and endurance

To take on any challenge.

Gain mental confidence

Knowing you can achieve anything you want.

Let go of food confusion

Learn what to do, how to do it.

Get off the diet roller coaster once & for all

And never look back.

The RE:AL Results Formula

The Secrets of Reliable, Sustainable Success



You’ll always have a plan to follow and know exactly what to focus on.



We’ll teach you everything you need to know about nutrition, training, mindset and lifestyle so you can make smarter choices for the rest of your life!



You will never get stuck. You are only a message away from getting all the help you need.



You’ll be held accountable with personalised targets and private check-ins.



You’ll be part of a thriving community that lifts your standards and wants to see you win!

RE:AL Results

Our Clients

Right from the start I clicked with David. He understood my goals and crafted a bespoke programme perfect for my needs. David is incredibly knowledgeable and has transformed my understanding of my own physiology and how to get the best out of it. I've no hesitation in recommending David. 5*
Virgil W
David is an expert on his field. His passion and energy really comes through and is absolute pleasure to work with - I know he can he help anyone achieve their goals. Give him a go - you won't regret it!
Harry C
David opened my mind to a new way of thinking regarding my training and diet. I really enjoyed working with him. He is very knowledgeable in his field and I would recommended him to anyone that wanted that 1 to 1 coaching experience.
Rick M

Want to get into the best shape of your life?

Let me help.

David Bell

Founder of RE:AL Performance Coaching

Get the supportive coaching and the accountability you need.

The Wake-Up Call

Do you wake up every morning wondering who the middle-aged person is staring back at you in the mirror?

Have you started aching in places you didn’t know existed, feeling like you’ve been hit by a double-decker bus the day after exercising, with joints that creak and crack with every movement?

Do you catch yourself groaning and sighing as you slump into a chair?

What happened to the person who swore they’d never let themselves go? The individual who was going to inspire others, always stay disciplined, always be fit?

The Reality Check

You’ve earned success in your career, created authority, and built financial wealth. You’re an overachiever in every aspect of life – except when it comes to your health and fitness.

The cost? You’ve become a shadow of the person you want to be. Even if you exercise regularly, comparing yourself to your peers is no measure of true health and fitness.

You’re not alone. You prioritised your career, life happened, and little by little, you fell in line with society’s narrative, accepting a lesser, softer and weaker version of yourself.

You accepted being normal. You accepted it’s all part of getting older.

But you’re BETTER than that.

And it’s not your fault.

The problem is that everything you’ve tried just doesn’t work for you for the long term.

That’s because most programmes take a one dimensional approach and don’t take into account the realities of fitting health and fitness into the demands of a busy life and career.

You’re not a single person in your 20s who can lock yourself away and follow a boring restrictive diet, tracking calories and weighing all the food you eat.

You have a partner, a family, work events, client meetings, travel and a life!

You can’t do this in isolation.

The RE:AL Performance Vision

Imagine waking up feeling strong, energised and ready to conquer the day. Picture yourself with a legitimately fit, strong, mobile and lean body, brimming with health and vitality.

This is the RE:AL Athlete body and mind:

  • Resilient: Bounce back from any challenge
  • Energetic: Power through your day with unstoppable vigour
  • Athletic: Move with the grace and strength of a much younger person
  • Lasting: Build a body and mind that stand the test of time

The Perform for Life programme is built on a holistic understanding of health and performance. We focus on all domains of what we call RE:AL Health.

When these domains are in alignment, you perform at your highest level in every aspect of life. But if even one is out of balance, your performance as a leader, parent, partner and friend falls below your own high standards.

To achieve this balance and unlock your full potential, the Perform for Life programme is founded on 4 powerful pillars of RE:AL Health and Performance to develop the body and mind of a RE:AL Athlete:

  1. RE:BUILD – Movement Mastery
  2. RE:FUEL – Intuitive Nutrition
  3. RE:COVER – Optimal Recovery
  4. RE:WIRE – Mental Resilience

The RE:AL Athlete body and mind is the ULTIMATE status symbol for individuals and couples in their 30s, 40s and 50s. It can’t be bought, faked or achieved on a whim. It’s something that no luxury watch, high-end car or designer outfit can give you.

Imagine the self-respect, credibility and confidence that comes from developing not just a fit body, but a powerful, resilient mindset. Picture yourself as the complete leader, walking the walk, looking 10 years younger and performing at your peak in every area of life.

And imagine having the knowledge and skills to pass on to your family and friends that could change their lives.

That’s true generational wealth! That’s a RE:AL Legacy.

Your Call to Transform

It’s time to take back control of your body, your health and the ageing process. The Perform for Life programme is your systematic roadmap to the holistic transformation you’ve always wanted – and one that actually lasts.

Don’t let another day pass feeling less than your best. Choose to reject normal and don’t to let age define you. Make this moment the one you look back on as the day everything changed.

Remember, true wealth lies in optimal health, peak performance and vitality across all aspects of life. It’s time to walk the walk, take back control and become the RE:AL Athlete you were always meant to be.

Your journey to becoming a fully optimised RE:AL Athlete starts now. Are you ready to unlock your full potential?

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