Privacy Policy — Real Performance

Privacy Policy

Last updated: 2 May 2026  •  Effective: 2 May 2026

1. Who we are

This Privacy Policy explains how Real Performance Solutions Ltd collects, uses, and protects your personal data when you use our websites or purchase our products and services.

Company: Real Performance Solutions Ltd
Company number: 13321901
Registered address: 20-22 Wenlock Road, London, N1 7GU
Contact: [email protected]

We are the data controller for all personal data described in this policy. This policy covers the websites realperformance.co and realdavidbell.com and all products and services offered through them, including the AI Fluency Workshop, The Arena community membership, and the One-Person Business Blueprint programme.

2. What personal data we collect

2.1 Data you provide directly

  • Identity data: your name
  • Contact data: your email address
  • Payment data: billing address and payment method details. Card details are processed directly by our payment processors and are never stored by us.
  • Profile data: information you provide when completing an assessment, application form, or intake questionnaire
  • Communications data: any messages or emails you send to us

2.2 Data collected automatically

  • Technical data: IP address, browser type and version, device type, operating system, time zone setting
  • Usage data: pages visited, time spent on pages, links clicked, referring URL
  • Cookie data: see Section 9 below

3. How we collect your data

  • When you visit or browse our websites
  • When you register for, or purchase, a product or service
  • When you submit a form, complete an assessment, or make an enquiry
  • When you contact us directly by email or message
  • Automatically through cookies and similar technologies when you use our websites

4. Why we process your data

We only process your personal data where we have a lawful basis to do so.

PurposeLegal basis
To process and deliver products or services you have purchasedPerformance of a contract
To send you order confirmations, receipts, and essential service communicationsPerformance of a contract
To send you marketing emails, content, and updates about our products and servicesConsent (you may withdraw at any time)
To improve our websites, products, and servicesLegitimate interests
To detect and prevent fraud and ensure the security of our servicesLegitimate interests
To maintain accounting, tax, and business recordsLegal obligation

5. Who we share your data with

We do not sell your personal data to third parties. We share it only with the service providers listed below, who process it on our behalf under appropriate data processing agreements.

ProviderPurposeLocation
GoHighLevel Inc (HighLevel)CRM, email marketing, website forms, automation, and payment processingUSA
Stripe IncPayment processingUSA / EEA
PayPal (Europe) LtdPayment processingLuxembourg
Zoom Video Communications IncDelivery of live online workshops and sessionsUSA
Google LLCWebsite analytics and YouTube video hostingUSA

Where your data is transferred outside the UK or EEA, we ensure appropriate safeguards are in place, including standard contractual clauses approved by the relevant authority or the provider's certification under a recognised adequacy framework.

6. How long we keep your data

Data typeRetention period
Customer and transaction records7 years from the date of the transaction (HMRC legal requirement)
Marketing data and communication historyUntil you unsubscribe or withdraw consent
Website analytics data26 months
Enquiries and general correspondence3 years from the date of last contact

When the relevant retention period expires, we securely delete or anonymise your data.

7. Your rights under UK GDPR

Under UK data protection law, you have the following rights in relation to your personal data:

  • Right of access — to request a copy of the personal data we hold about you
  • Right to rectification — to ask us to correct inaccurate or incomplete data
  • Right to erasure — to ask us to delete your data where we no longer have a lawful basis to hold it
  • Right to restriction — to ask us to restrict how we process your data in certain circumstances
  • Right to data portability — to receive your personal data in a structured, commonly used, machine-readable format
  • Right to object — to object to processing carried out on the basis of legitimate interests or for direct marketing purposes
  • Right to withdraw consent — where we rely on your consent to process data, you may withdraw it at any time; this will not affect the lawfulness of processing before withdrawal

To exercise any of these rights, contact us at [email protected]. We will respond within one calendar month of receiving your request.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or on 0303 123 1113. We would, however, appreciate the opportunity to address your concerns directly before you contact the ICO.

8. Data security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, alteration, or disclosure. Payments are handled by PCI-DSS compliant processors. We do not store card details on our own systems.

No method of transmitting data over the internet is entirely secure. While we take all reasonable steps to protect your data, we cannot guarantee absolute security.

9. Cookies

Our websites use cookies and similar technologies to operate the site, understand how visitors use it, and improve your experience.

Essential cookies are required for the site to function and cannot be disabled.

Analytics cookies help us understand visitor behaviour. Where these require consent, we will ask for it before setting them.

You can control or delete cookies through your browser settings at any time. Disabling certain cookies may affect the functionality of the site. For more information on managing cookies, visit aboutcookies.org.

10. Children's privacy

Our products and services are intended for adults aged 18 and over. We do not knowingly collect personal data from anyone under 18. If you believe a child has submitted data to us, please contact us at [email protected] and we will delete it promptly.

11. Third-party websites

Our websites may contain links to third-party websites. We are not responsible for the content, privacy practices, or availability of those sites and encourage you to read their own privacy policies.

12. Changes to this policy

We may update this policy from time to time. Where we make material changes, we will notify you by email if you are a customer, or by updating the date at the top of this page. Your continued use of our services after any update constitutes your acceptance of the revised policy.

13. Contact us

For any questions or concerns about this Privacy Policy or how we handle your personal data, contact us at:

Real Performance Solutions Ltd
20-22 Wenlock Road, London, N1 7GU
[email protected]