We want you to have more...





From: David Bell

Founder of RE:AL Performance Coaching

Are you a driven, successful man over 40 who feels like your body is starting to let you down? 

Do you find yourself struggling to keep up with the demands of your career, family, and personal life, despite your best efforts? 

You’re not alone!

A common struggle

As we age, our bodies undergo significant changes that can leave us feeling frustrated, exhausted, and less confident than ever before. 

You might have noticed that your energy levels are dwindling, your waistline is expanding, and your performance in all areas of life is beginning to suffer. 

Perhaps you’ve tried countless fads and quick fixes, only to be left disappointed and discouraged time and time again. 

Maybe you’ve been working hard to keep up a consistent exercise routine despite your busy schedule, but you’re not seeing the results you want.

The truth

The truth is, the generic fitness advice that worked for you in your 20s and 30s simply doesn’t cut it anymore. 

You need a solution that understands the unique challenges faced by high-achieving men over 40 – a solution that addresses not just your physical health, but your mental and emotional well-being too.

You deserve better

You deserve better than to settle for a life of mediocrity and decline

You deserve to feel invigorated, confident, and unstoppable, no matter your age. 

You need a system

But to achieve this, you need a proven system that’s tailored to your specific needs and goals – a system that empowers you to take control of your health, your performance, and your legacy.

That’s where RE:AL Athlete comes in.


The ultimate health and fitness system designed exclusively for high-achieving men over 40 who refuse to let age define them.

This powerful system empowers you to unlock your full potential, reclaim your peak physique, and outperform men half your age with ease.

RE:AL Athlete is more than just a fitness programme – it’s a lifestyle revolution for visionary leaders who demand the very best from themselves. 

Built upon three essential pillars, RE:AL Athlete is your key to unrivalled health, vitality, and success:


Forget fad diets and calorie counting. We’ve cut through the noise to bring you a simple, intuitive approach to nutrition that optimises your body’s performance. Fuel yourself with the right foods at the right times, and experience the unstoppable energy and mental clarity you need to conquer your day.


Movement mastery. Our incredibly simply training protocols help you develop the skill of moving well and moving often, without the need for long, tedious gym sessions. Sculpt a powerful, resilient physique that turns heads and inspires others, wherever you go.


Your mindset is your most powerful asset. Master the art of resilience, focus, and unwavering determination through our proven strategies for optimising your lifestyle and environment. Elevate your mental game, and watch as your performance soars in every aspect of life.

This powerful system empowers you to unlock your full potential, reclaim your peak physique, and outperform men half your age with ease.

RE:AL Athlete is more than just a fitness programme – it’s a lifestyle revolution for visionary leaders who demand the very best from themselves. 

Don’t let age be the excuse that holds you back from achieving greatness. 

Embrace the RE:AL Athlete way, and become the powerhouse you were always meant to be. 

Your time is now. 

Your legacy starts today.

With RE:AL Athlete You will..

Learn how to:

Eat better

Without dieting or feeling deprived.

Get active

No matter what shape you’re in now.

Achieve, and maintain, your goals

Even when life feels unpredictable.

Ditch the food rules

Dropping the fad diets and conflicting advice.

Build health and fitness into your life

Without it taking over.

So that you:

Lose the fat

You haven’t been able to shed for years.

Build physical strength and endurance

To take on any challenge.

Gain mental confidence

Knowing you can achieve anything you want.

Let go of food confusion

Learn what to do, how to do it.

Get off the diet roller coaster once & for all

And never look back.

Our Clients


Right from the start I clicked with David. He understood my goals and crafted a bespoke programme perfect for my needs. David is incredibly knowledgeable and has transformed my understanding of my own physiology and how to get the best out of it. I've no hesitation in recommending David. 5*
Virgil W
David is an expert on his field. His passion and energy really comes through and is absolute pleasure to work with - I know he can he help anyone achieve their goals. Give him a go - you won't regret it!
Harry C
David opened my mind to a new way of thinking regarding my training and diet. I really enjoyed working with him. He is very knowledgeable in his field and I would recommended him to anyone that wanted that 1 to 1 coaching experience.
Rick M

Why High Performers Over 40 Struggle to Get the Results They Want

The Top 3 Mistakes Over 35s Getting In Your Way

Mistake #1: Poor Training

The game has changed. What worked in your 20s won’t work in your 30s, 40s and 50s. But it doesn’t have to be bad news. As we get older, less is often more, so you can achieve great results in less time. If you’re struggling to make progress it’s likely down to poor exercise selection, poor exercise execution, or doing too much or too little for you.

Mistake #2: Poor Nutrition

The old saying that you can’t outrun a bad diet is very much true. If you want to be performing at your optimum level, you need to give your body the fuel it needs to repair and operate at its best. If most of your meals are high-processed beige junk washed down with fizzy drinks or alcohol, you can’t expect to look, feel and perform at your best.

Mistake #3: Poor Recovery

One of the most overlooked aspects of fitness for men over 40 is recovery. As you get older, your body’s ability to recover from physical and mental stress decreases. Lack of sleep and poor stress management can sabotage your efforts to lose weight, build muscle, and perform at your peak.

You Don't Have to Settle for an Unfit Body

A common pitfall for high achievers is taking massive action on short-term fixes…but never aligning them with your desired lifestyle. Many think living at the gym is required to improve your physique.

But here’s the truth: It doesn’t have to be that way.
With this flawed assumption, most high performers enter a vicious cycle of intense workouts and restrictive diets, only to burn out from a lack of sustainable systems tailored to their lifestyle. Repeatedly getting caught in this pattern makes achieving and maintaining a lean, fit body nearly impossible.

The Solution: Integrate Your Fitness Journey into Your Ideal Lifestyle By following the RE:AL Athlete system, you’ll adopt proven strategies optimised for high achievers’ realities and seamlessly blend them into the lifestyle you envision. When you commit to this process, you’ll build muscle, shed unwanted pounds, and experience lasting transformation.

Build Your Peak Performance Physique Today

RE:AL Athlete is the program I wish I had when I started my own fitness journey. It’s the culmination of 15 years spent in pursuit of the simplest, most effective training, nutrition and lifestyle system to enable high performers, leaders, and executives to achieve lean, healthy, energised bodies. A comprehensive yet simple-to-follow system.

Here's what you'll learn with RE:AL Athlete:

  • RE:FUEL – learn what, when, why and how to fuel for health and performance intuitively that automates fat loss without counting calories or restrictive meal plans.
  • RE:BUILD – move well, move often, workout and train without spending hours in the gym.
  • RE:COVER – master your mindset, lifestyle and environment to maximise your focus, energy levels and performance.

…and so much more.

Here’s my promise: Put in the work, and if you don’t see results, you’ll get a full refund. The RE:AL Athlete System will help you build muscle, boost energy, and burn fat without disrupting your busy schedule – because it’s optimised for a high achiever like you.

Sculpt a Lean, Energised Physique Elevate Your Confidence Experience a Revitalising Energy Boost

Achieving a lean, healthy body sparks a transformative ripple effect across your entire life. I’ve witnessed clients unlock record-breaking professional success after our work together. Others have garnered the confidence to pursue new relationships and even walk down the aisle.

One of the most fulfilling shifts? Seeing people deepen their bonds with loved ones, especially children, thanks to their renewed vitality. Many appear 5-10 years younger after completing this program.

Whatever motivates your fitness pursuit, RE:AL Athlete will propel you towards those goals at an accelerated pace.

The Transformative System You Need to Finally Achieve Your Fitness Potential

All high achievers face the same obstacles:

If you’re reading this, chances are one or more of these barriers are keeping you from the lean, energised body you deserve (and know you should prioritise).

You’re well aware of the benefits of exercising and living a healthy lifestyle. But certain problems persistently derail you, leaving you stuck in unhealthy, unsustainable routines.

Whether your goal is better health, ambitious fitness milestones, or weight loss, exercise has lingered on your to-do list. Yet it’s tempting to keep waiting for the “right time” when life and career settle down. But will that timing ever arrive?

With RE:AL Athlete, you’ll finally break through those obstacles with a system optimised for high achievers’ realities. No more excuses, delays, or accepting anything less than your full fitness potential.

What You Get With RE:AL Athlete

A Comprehensive System for Achieving a Lean, Energised Body

In RE:AL Athlete, you’ll receive:

RE:FUEL – learn what, when, why and how to fuel for health and performance intuitively that automates fat loss without counting calories or restrictive meal plans.

RE:BUILD – move well, move often, workout and train without spending hours in the gym.

RE:COVER – master your mindset, lifestyle and environment to maximise your focus, energy levels and performance.

…and so much more.

How RE:AL Athlete Stands Apart From Other Programs

I understand the fitness challenges high achievers face better than anyone.

You think hours at the gym are required. They’re not.

You think pricey, complicated equipment is needed. It isn’t.

You think you must follow strict, joyless diets. Not the case.

You think you’ll get to it when the timing is right. That moment won’t come.

You believe willpower dictates success and consistency. Systems are what matter.

With RE:AL Athlete, you get a plan optimised for your busy lifestyle and realities.

Change the script


Life-Changing Results. Guaranteed!

With the RE:AL Performance Coaching Success System



You’ll always have a plan to follow and know exactly what to focus on.



We’ll teach you everything you need to know about nutrition, training, mindset and lifestyle so you can make smarter choices for the rest of your life!



You will never get stuck. You are only a message away from getting all the help you need.



You’ll be held accountable with personalised targets and private check-ins.



You’ll be part of a thriving community that lifts your standards and wants to see you win!

Stop Delaying Your Health. Start Building Your Best Body in 2024.

Does this sound familiar?

You start a new fitness routine full of determination, only to lose steam weeks later. Or you get paralysed by overthinking every workout, letting perfectionism prevent progress.

Maybe the gym itself fills you with dread – so much equipment and options, where do you even begin? Or you spend more time researching the latest fitness trends than actually exercising.

You’re not alone. This was the reality for many other people before they transformed with RE:AL Athlete.

After the program, obstacles like inconsistency, perfectionism, and overwhelm became non-issues. Many achieved their fitness goals, reclaimed confidence, and elevated their overall well-being. Others inspired friends and family to prioritise health, discovering a new passion for fitness along the way.

And you’re one click away from making that same commitment to yourself by joining RE:AL Athlete today.

The program centres around efficient training sessions just three or four times per week. Simple exercises requiring no fancy equipment that seamlessly fit into your busy lifestyle. You’ll burn fat, build muscle, and experience revitalising energy.

As a high achiever, you understand the challenges of balancing professional and personal demands. But have you considered the long-term consequences of neglecting your fitness? Low energy, health issues, and other risks jeopardise not just your personal well-being but your career success.

Don’t let your health be an afterthought. RE:AL Athlete is optimised for your realities, so you can level up your body without sacrificing other priorities. Break free from the all-or-nothing trap and stop procrastinating on goals integral to your performance.

By investing in this program, you’re investing in your ability to thrive in all aspects of life. I’ve dedicated my career to empowering high achievers like you to unlock their full potential through transformative health and fitness breakthroughs.

The opportunity to finally build your best body is here. Seize it, and propel yourself towards the exceptional life you deserve personally and professionally. Join RE:AL Athlete today.

Want to get into the best shape of your life? Let me help.

Get the supportive coaching and the accountability you need.

Maybe it’s been a while since you’ve felt the peace of mind that comes with good health, the confidence to do what you truly want, or energy throughout your entire day.

If you’re ready to have the body you deserve and get control of your health and fitness once and for all, I’m ready to help you. No restrictive dieting. No all-or-nothing workouts. Just a science-proven program that fits seamlessly into your lifestyle—and the support you need, every step of the way.

I’ve dedicated my professional life to helping people transform their bodies through nutrition and fitness.

This is your limited opportunity to look, feel, and perform better than you ever thought possible—and build the habits you need to stay that way for life.

I’m ready to help you experience everything a healthy lifestyle has to offer.

But the next step is up to you.

Is RE:AL Athlete right for you?

Personal coaching with Coach RE:AL Performance Coaching is for you if:

You want to get healthier, fitter, and stronger — and stay that way for the rest of your life

This program is for people who want to transform their health, build their lifestyle-related skills, get results that last, and get off the gimmick roller-coaster once and for all. I won’t give you a cookie-cutter program to follow; instead, I’ll help you build habits that will get you results that matter to YOU.

You’re tired of “quick fix” programs and are willing to dedicate time to improve your health - the sustainable way

If you’ve tried something before and “failed” — or just can’t stick with it — know that you’re not alone. And it’s not your fault. After all, self-directed training and nutrition programs fail 98 percent of the time. Not to mention, after all of my time in the Health and Wellness industry, I’ve seen dozens of diet and exercise fads come and go. That’s why I don’t follow fads. Instead, I’ll teach you doable daily actions that are designed to fit into a busy lifestyle. Bottom line: I’ll help you make healthy habits a part of your life, without it taking over.

You want an expert to hold you accountable and keep you consistent through the program

Nothing worth doing can be done alone. That’s why I work closely with my clients to help them live well, no matter what other craziness is going on in their lives. You’re busy and have enough to worry about; let me take care of the fitness and nutrition details so you don’t have to.

You’ll get in the best shape of your life — or your money back.

Stick with me for a full year and follow my recommendations. If you don’t get what you’re looking for at the end of the year, I’ll give you a full refund. You get to decide if the program was worth it. Why do I do this? Because I stand by my work. I know you’ll walk out healthier and happier than ever before. All you have to do is take the first step.

David Bell
Scroll to Top