Reclaim Your Health, Vitality and Strength at Any Age


3 Different Ways I Can Help You



Get one tip every Saturday on how to get lean, boost energy and build high a performance body and mind.



Want to get lean, energetic and healthy in a way that fits your lifestyle? Our 1 on 1 coaching guaranteed to get you back to your best shape.



Join the new RE:AL Performance Community for business leaders and executives who are committed to looking, feeling and performing at their highest level over 40.

Want to get into the best shape of your life?

Let me help.

David Bell

Founder of RE:AL Performance Coaching

Get the supportive coaching and the accountability you need.

I remember the day I saw myself in that photo and didn’t recognise the man staring back at me. Overweight, out of breath, and feeling twice my age. At 32, I had already resigned myself to the “inevitable” decline that comes with getting older.

Sound familiar?

Like many of you, I had spent years climbing the corporate ladder, neglecting my health in pursuit of success. I went to the gym regularly, but I was doing it all wrong. I blamed my age for the stiffness in my joints, the extra pounds around my waist, and the constant fatigue that plagued my days.

But then I saw Jack, a 65-year-old executive, sprinting up the stairs while I was winded after one flight. It hit me like a ton of bricks – age wasn’t my problem. My mindset was.

That day, I made a decision that would change everything. I refused to let a number define my potential. I embarked on a journey to reclaim my health, vitality, and zest for life. And let me tell you, it wasn’t always easy.

I faced setbacks. There were days I wanted to quit. But with each small victory – running an extra minute, lifting a heavier weight, or simply feeling more energized – I realized I was onto something transformative.

Now, at 44, I’m in the best shape of my life. My mind is sharper, my energy is through the roof, and I’ve rediscovered a confidence I thought was lost to time. 

I know what you’re thinking. “I don’t have time.” “I’m too old to start now.” “I’ve tried everything before.” Trust me, I’ve been there. But here’s the truth: it’s never too late to rewrite your story.

The RE:AL Performance way isn’t about restrictive diets or gruelling workouts. It’s a science-backed, customised approach that fits into your life, not the other way around. We focus on sustainable habits, tailored nutrition, and exercises designed specifically for men our age.


  • Waking up every day feeling energised and pain-free
  • Having the stamina to tackle any challenge, personal or professional
  • Reducing your risk of heart disease, diabetes, and other age-related illnesses
  • Improving your mental clarity and cognitive function
  • Reigniting the passion in your relationships

This isn’t just about looking better (although that’s a great bonus). It’s about setting yourself up for decades of vitality, independence, and adventure.

The science is clear: men who prioritise their health after 40 live longer, happier lives. But numbers alone don’t tell the whole story. It’s about how you feel, what you can do, and the example you set for those around you.

I won’t sugar-coat it – change takes effort. But I promise you this: the hardest step is the first one. Once you experience the rush of reclaiming your power, there’s no going back.

So here’s my challenge to you: Give yourself 90 days. Just three months to invest in the most important asset you have – yourself. Imagine where you could be 12 weeks from now if you start today.

You’ve spent years taking care of business, your family, and everything else. Isn’t it time you did the same for yourself?

Your journey to becoming the strongest, healthiest, most vibrant version of yourself starts now. Not next week, not next year – today.

Are you ready to redefine what’s possible? To write the next chapter of your story?

Join me, and let’s show the world that life doesn’t slow down after 40 – it only gets better.

Your time is now. Your legacy starts today. Let’s make it legendary.

Sending high-impact health and fitness tips every Saturday.

Get actionable tips on high performance & health optimisation for your busy life.

You’re safe with me. I’ll never spam you or sell your contact info

Scroll to Top