Stop getting in your own way.
One-to-one coaching for solopreneurs and founders who are capable of far more than they're currently getting done. We get clear on what you actually want, build the strategy to reach it, and stay in the work until you do.
Free discovery call · No pitch · No pressure
The problem is almost never the plan. It's that you never built one properly.
Most solopreneurs and founders I work with are sharp, driven people who have somehow ended up busy, stuck, or quietly miserable. Running on willpower. Switching between three half-finished strategies. Reading more than they ship.
You didn't get this far by being lazy or stupid. That's exactly why it stings: you're working hard, and the effort isn't turning into progress on the thing that actually matters.
It's rarely a skill problem. It's a clarity problem. No clarity on what you actually want. No strategy that fits the situation you're really in. No system for making it happen week after week. That gap is what coaching closes.
I don't do motivation. I don't do mindset for its own sake. I help you get brutally clear on what you want, build a strategy that fits your life, and then do the work. Clarity, strategy, systems, then a loop you never stop running.
Clarity. Strategy. Systems. And a loop that never closes.
Clarity
We get genuinely clear on what you want, why you want it, where you are now, and the real distance between the two. That includes the stories you're telling yourself that quietly aren't true.
Most people skip this. It's the step that makes everything after it work. Skip it and strategy is guesswork and effort is thrashing.
Strategy
We build the plan from first principles, for the situation you're actually in. Not a guru's template. Not a copy of what worked for someone with a completely different life.
We start with the smallest step that moves you and add complexity only once the basics hold. You leave knowing exactly what you're doing next, and why it's that and not the ten other things competing for your attention.
Systems
This is where AI earns its place. We use it to collapse the time between having a plan and having a working business. What used to take months can be running in days.
Demonstrated in front of you, on your own business, not described in a slide. Where AI makes you faster, we use it. Where it doesn't, we leave it.
The AAA loop
Act, assess, adjust. Run what we built. Measure what actually happens. Change it. Then go again.
This is where most coaching quietly stops and where the real gains are. The loop never closes, and every cycle gives you better data for the next one.
Four weeks. One session a week. You continue only if it's working.
Four focused weeks
One month of concentrated work to get clear, set the strategy, and start running it. Long enough to make real progress. Short enough that you can't coast. You continue month to month afterwards only if it's earning its place.
Weekly one-to-one calls
One hour a week, live on video. Practical and specific to what you're working on right now. These are working sessions, not therapy. We make decisions, set the actions, and move.
A direct line between sessions
Stuck on something, need a fast answer, about to make a call and want a second brain on it? Message me. I reply the same working day, usually faster.
Weekly assess and adjust
Every session ends with a clear action plan. The next one opens with an honest look at what got done and what didn't. No hiding. No excuses. Just the work.
Specific. Transparent. Honest.
Four weeks of one-to-one coaching. Payment plans available. Continuing on is optional and monthly.
One live session a week, plus access between sessions. Expect two to three hours a week on the work itself.
We talk before you commit a penny. I need to know I can help you. You need to know I'm the right person. No pitch.
Who this is for. Who this is not for.
- +You're a solopreneur, consultant, coach, or founder of a small business.
- +You know you're capable of more, and you're honest about what's in the way.
- +You want a thinking partner who tells you the truth, not one who tells you what you want to hear.
- +You'll do the work between sessions, not just show up to talk about it.
- +You want specific, strategic work on what you're actually building.
- −You are looking for therapy or mental health support.
- −You want a motivational coach to pump you up every week.
- −You want someone to do the work for you while you supervise.
- −You're not in a position to make decisions and act on them right now.
- −You don't want direct feedback when something isn't working.
I spent over a decade in six-figure corporate leadership. Then I left, built my own business, and found out how much of what I thought I knew didn't survive doing it on my own.
I'm a qualified Strategic Intervention Life Coach, Strength and Conditioning Coach, and Nutrition Coach. The certificates matter, because this industry is full of cowboys. What matters more is that I've done the thing I'm coaching you to do. I've sat exactly where you're sitting. I know where people get stuck because I got stuck in the same places.
I'm direct. I won't soften things to keep you comfortable, and I won't pretend a plan is working when it isn't. If that's the coach you want, we should talk. If it's not, no hard feelings.
Before you book.
How is this different from life coaching?
Life coaching is usually general and mindset-led. Performance coaching is specific to solopreneurs and founders, and it works on the intersection of you and your business. We work on strategy and systems together, not just how you feel about it.
How is this different from consulting?
Consulting is me doing the work for your business. Coaching is me helping you do the work. If you want someone to build systems, run strategy, or implement AI workflows on your behalf, look at Real Business Consulting instead. If you want a thinking partner who sharpens your own work, this is the right thing.
Do we meet in person?
All sessions are on video. No travel time, no limits on location, consistent quality. I work with clients across the UK, Europe, and beyond.
What happens on the discovery call?
Thirty minutes. We talk about where you are, what you actually want, and what's in the way. If coaching is the right thing for you, I'll tell you how it would work. If it's not, I'll tell you that, and often point you toward the right next step. No pitch.
What if it's not working?
We talk about it directly. Coaching is a working relationship. If something isn't clicking, I'd rather hear it early and adjust than have you quietly disengage. Inside a focused month, we can fix most things if we're honest about them.
Can I do coaching and the Blueprint together?
The Blueprint already includes direct work with me across its twelve weeks. You don't need to do both at once. Some people move from coaching into the Blueprint when they want the full build.
Is there a waiting list?
I take a small number of one-to-one clients at any time, to protect the quality of the work. If my roster is full, I'll tell you on the discovery call, and you can join the list for the next slot.
Thirty minutes. No pitch. Just clarity.
We get clear on where you are, what you actually want, and whether coaching is the right next step. If it is, I'll tell you how it works. If it's not, I'll point you at what is. Either way you leave with a clearer head than you arrived with.