The Arena
MONTHLY MEMBERSHIP $49 / MONTH CANCEL ANY TIME

Keep building. With a room full of founders.

The Arena is a paid community for solopreneurs and founders building one-person businesses with AI. Weekly live calls. A growing skills library. A room full of people doing the work, not just talking about it.

Join the Arena · $49/mo See what's inside
MONTHLY · CANCEL ANY TIME · NO MINIMUM COMMITMENT
01 · WHY THIS EXISTS

Workshops fire you up. The Arena is where it actually sticks.

I kept seeing the same pattern. People would come to a workshop, get fired up, and three weeks later they were back where they started. It was not because they did not care. It was because fluency is not built in a one-off session. It is built by doing the work, in public, with feedback, over time.

The Arena is where that happens. Not a motivation club. Not a passive content library. A room of people who are actually building, sharing what is working, fixing what is not, and getting sharper every week.

If you are tired of consuming AI content that does not change anything, this is where you stop consuming and start compounding.

02 · WHAT'S INSIDE

Three things. Each one builds on the last.

01 · LIVE CALLS
Weekly call with me.
Every week, live, we work through real AI collaborations together. Real tasks, real fixes, real feedback. This is where the reps happen. You bring what you are working on. I help you make it better. Recordings live in the library if you cannot make the live call.
02 · SKILLS LIBRARY
A growing library of AI skills.
Specific trainings on specific tools and workflows. Claude Co-work, Claude Code, image generation, video, copywriting with AI, workflow design. Not motivational talks. Specific, applied, shoulder-to-shoulder skills training. Added to every month.
03 · THE ROOM
A community of builders.
Solopreneurs and founders doing the same work you are doing. Ask real questions, share what is working, see what others are building. I am in the threads personally. Not a broadcast channel. A room you can be part of.
03 · THE LIBRARY

What's in there right now.

A curated library of applied AI skills. Everything here is something you can use on real work the same day. No theory-for-theory's-sake. Every month, new training added based on what members are asking for.

01
Claude Co-work setup
CORE
02
Claude Code for non-developers
CORE
03
The 4Ds framework, deep dive
FRAMEWORK
04
Image generation workflows
SKILL
05
Video production with AI
SKILL
06
Copywriting systems with AI
SKILL
07
Workflow design from scratch
METHOD
08
Claude Projects for your business
SETUP
09
Every AI Fluency Workshop replay
ARCHIVE
10
Every weekly live call replay
ARCHIVE
+ NEW TRAINING EVERY MONTH · BASED ON WHAT MEMBERS ARE WORKING ON
04 · A WEEK IN THE ARENA

Here's what a typical week looks like.

MONDAY
Weekly prompt.
I post one focused prompt for the week ahead. A specific thing to practise, try, or build. You can ignore it or you can use it as a starting point for the week's work.
WEDNESDAY
Mid-week thread.
Members post what they are working on. Wins, stuck points, questions. I reply in the thread. Others reply too. No performance. Just the work.
FRIDAY
Live build call.
Sixty minutes. Live with me. We work through member problems in real time. One or two people go deep. Everyone else learns from watching the work get done. Recording lives in the library.
ANY DAY
Library, on tap.
Whenever you have a specific thing you want to learn, the library is there. New training added every month. Search, watch, use on real work the same day.
05 · FIT

Who the Arena is for. Who it's not for.

THIS IS FOR YOU IF
  • You are a solopreneur, consultant, coach, or founder of a small business.
  • You are building something. You want a room of people doing the same.
  • You want ongoing AI skills training, not a one-off course.
  • You want feedback on real work from someone who uses these tools every day.
  • You prefer a smaller, quieter room to a huge broadcast community.
THIS IS NOT FOR YOU IF
  • You want a motivational content feed without doing the work.
  • You are not building or running anything and do not plan to start.
  • You want a direct one-to-one coaching relationship.
  • You want enterprise or team training for a large organisation.
  • You want a huge community. The Arena is kept deliberately small.
06 · HOW IT WORKS

Monthly. No lock-in. No tricks.

COST
$49 / month
Billed monthly. No annual commitment. Price is locked in for as long as you stay a member.
CANCEL
Any time.
One click. No calls, no emails, no friction. If it's not useful, leave. No hard feelings.
TRY IT
7-day look.
Book the workshop and you get seven days inside the Arena included. Use it to decide if the room is the right one before committing.
07 · WHO RUNS THIS
David Bell.
Coach · consultant · host

I run realperformance.co. I work with solopreneurs and founders of small businesses on strategy, systems, performance coaching, and AI-first ways of working.

The Arena is the thing I always wanted when I was building my own business. A small room of people doing the same work, with someone experienced in it every week, answering the questions that matter.

I am in the threads personally. I run every live call myself. I add to the library every month. If that sounds like a room you want to be in, join us.

08 · QUESTIONS

Before you join.

01
What does a week in the Arena actually look like?
A weekly prompt on Monday, a mid-week work thread on Wednesday, a sixty-minute live build call on Friday, and the library on tap any day of the week. You can engage as much or as little as you want in any given week.
02
How much time do I need to put in?
As little as an hour a week, as much as you want. The Friday live call is sixty minutes if you come live. The library is there when you have a specific thing you want to learn. Nothing is compulsory.
03
Do I need to know a lot about AI already?
No. The library starts at the basics and builds up. If you have used Claude or ChatGPT even once, you are fine. If you are further along, the Arena gives you a room of people at your level and ahead of you.
04
What if I can't make the live calls?
Every live call is recorded and lives in the library. Plenty of members watch back rather than live. You still get the benefit of the work being done, just not the real-time back-and-forth.
05
Is there a minimum commitment?
No. Monthly subscription, cancel any time. If you join and decide after a week it is not for you, cancel and you will not be billed again.
06
What's the difference between the Arena and 1:1 coaching?
The Arena is group. Shared space, shared live calls, shared library. One-to-one coaching is private and tailored to your specific situation. The Arena is for ongoing skills and community. One-to-one is for when you need direct personal strategy support. Some people do both.
07
How big is the community?
Deliberately small. The Arena is kept at a size where I can actually be in the threads and know who is in there. If it grows past what I can hold, I close new signups rather than let the quality drop.
08
Can I try it before joining?
Yes. The AI Fluency Workshop ticket includes seven days of full Arena access. It is the simplest way to look around, meet the room, and decide whether to stay.
JOIN THE ARENA

Start building with a room of founders.

Weekly calls, a growing skills library, and a small room of people doing the same work. Monthly subscription. Cancel any time. If it's not useful, leave.

$49 / monthBilled monthly
Cancel any timeOne click, no friction
7-day trialVia the workshop
Join the Arena · $49/mo
OR TRY IT FIRST · BOOK THE $97 WORKSHOP FOR 7 DAYS' ACCESS